Scion

CarEst. 2003United States

Scion was an automotive marque of Toyota created for the North American market, primarily targeting younger consumers. The brand offered compact and entry-level vehicles characterized by modern styling, simplified trim structures, and strong emphasis on customization and affordability. Scion largely utilized rebadged Toyota and Mazda platforms while maintaining a distinct marketing identity. In 2016, Toyota discontinued the Scion brand and transitioned its models into the Toyota lineup.