Cupra

CarEst. 2018Spain

Cupra is a performance-focused automotive brand owned by the Volkswagen Group and based in Spain. It originated from SEAT’s motorsport division and became an independent brand in 2018. Cupra specializes in sporty, design-driven vehicles that combine dynamic driving performance with modern technology and electrification. Its lineup includes high-performance SUVs, hatchbacks, and electric models such as the Cupra Formentor and Cupra Born, positioning the brand between mainstream and premium segments.